Finding Your Why

Photo by Hanson Lu on Unsplash

The most popular TED Talk ever given was How Great Leaders Inspire Action, presented by Simon Sinek in 2009. Like most budding business owners, I was inspired. This video changed my perspective on my business.

“People don’t buy what you do,” he says, “They buy why you do it.”

Finding your “Why” is a hot topic among the self-employed. Running your own business will beat you down time and time again, and it’s…