How to Write a Client Case Study for Your Creative Business

The Step-by-Step Guide

1) Choose your client(s) for your case study

A case study is, above all, a tale of transformation. So you want to look for the clients who have a clear before and after story.

2) Get the client on board

3) Get the story

Your ultimate goal is to show the problem your client was facing, how you helped them solve the problem, and then the results of your work together.

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4) Write that case study

Many formal studies for, say, software tools, follow a defined case study format that’s accepted in certain business circles. These pieces are long, and they’re passed around as PDFs as part of the sales cycle.


First, set the stage

You want to open with some context. Introduce the client by name, explain what their company does, and then share the problem they were facing (that you eventually helped them solve).

Agitate the problem

Now that you’ve stated the problem, really dig into it. Why was the problem relevant? Why did they need to solve it NOW? What other solutions had they tried that failed?

Walk through the solution

With the problem fully laid out, you can take the reader through the solution that you delivered. We’re using “solution” as a broad term here to mean whatever service, product, or feature you offered that solved the client’s problem.

Share the results

Once the solution was implemented, what happened? How did the client feel about their results, and what positive changes did it bring to their business or personal life? This is the chance to dive into growth metrics and real-worth impact.

Add value

You can create an excellent case study in under 500 words that would be perfect for a “Case Studies” or “Work” page on your website. If you want to create something a bit longer, however, I suggest adding a bit more value for the reader. This means something different for every business and every case study, but ultimately you’re looking for take-aways, practical advice, or a sense of revealing “how they did it” to your readers. This transforms it from a story about how well you did into content that will benefit the reader.

Polish it up

As you do a final read-through, add in subheads that tell enough of the story that a skimmer can get the main plot points. And finally, give your case study a title that addresses the exact pain point that you solved for your client. That will attract readers who are experiencing that same pain.

5) Present it to the client

6) Make it look GOOD

Once you’re at this stage, take a deep breath, HOLY COW you just completed your first case study. The hardest part is over.

Using your case study to make waves in your business

With that sexy new content live on your site, it’s time to use it to make some magic.

Get out there and build that trust

Trust is the foundation of everything you do online. Your visitors want to know that you fulfill your commitments, and that you do a good job. A case study can do some seriously heavy lifting in that department. But the hardest part is just getting started.

Last call!

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Jessie Lewis

Writer, artist, mom. Subscribe to my personal newsletter, The Jumble, for more on creative living →