“We” vs “I” — How Should You Talk About Yourself on Your Website?

Basic copywriting choices with a big impact and how to make them

Photo by BBH Singapore on Unsplash

It’s a classic conundrum.

You’re writing your website copy, and you don’t know how to talk about yourself.

Should you use “We” and talk as if you’re an established company?

Or should you use “I” and be more personal, but perhaps too unprofessional?

You’re afraid of misleading clients. But this I/We/Us/Them thing is a nasty gray area that’s holding you back from getting your freakin’ website launched already.

After several years of writing website copy and over six years of publishing stuff online, I’ve seen a lot of different approaches to this problem — some good, some not so good. So let me break it down for you, give you the 4–1–1, so you can make an informed decision and not look like an inexperienced service provider to your clients.

Photo by NESA by Makers on Unsplash

Option 1: “We”

The classic! “We’re here to help.” “We’d love to work with you.” “We think that dress looks great on you.”